/'brāv, SHift/ verb: to courageously evolve beyond 20th century conventions and cultivate a new, humanistic approach to workplace performance and the life of organizations
Founding Principal &
Executive Coach &
Learning and Development Consultant
HOW OUR STORY BEGAN
Jillian: Culture eats strategy.
Daniel: No kidding! You think I don’t know that?
Jillian: Oh, don't be grumpy. That’s what you kept saying to me when we first met. When you participated in that strategic planning workshop I ran in Tanzania. Culture eats strategy.
Daniel: Well, I was trying to be helpful, throwing around Peter Drucker quotes! We were both so over strategic planning.
Jillian: Where everybody nods their heads, fills up flipchart paper and goes back to the routine at their desks.
Daniel: I was trying to get us to stop obsessing over goals and targets and talk about how our teams actually worked together.
Jillian: But nobody wanted to hear it. It’s much easier to write up a nice, neat strategy and than deal with office dynamics.
Daniel: Human dynamics. And it’s much easier to have a “facilitated” conversation than a courageous one.
Jillian: Wait, I’ve got a new version of the "culture eats strategy" mantra!
Daniel: Let's hear it. You have such a way with words!
Jillian: Fear eats culture.
Daniel: I love it. Yes! Because people are afraid.
Jillian: Afraid to be authentic in the workplace.
Daniel: Afraid to be Humans while at work.
Jillian: So that’s what brought us together. Trying to get people to be more human. More real. To engage around issues of mindset, culture and leadership more honestly.
Daniel: Trying to get people to trust each other more, collaborate more freely. Reconnect around a shared sense of purpose.
Jillian: Which they so need if they want to execute those beautiful strategies and achieve those ambitious goals.
Daniel: If they want to really do this 21st century innovation and disruption thing.
Jillian: ....You know, it’s highly possible getting people to be human at work is harder than anything we faced in Africa.
Daniel: It’s a brave shift, that’s for sure!
Jillian: For our clients. And also for us.